PureGym — Is market domination too much of a stretch?

PureGym is a UK-based chain of gyms that was founded in 2008. It is one of the largest gym operators in the country, focusing on providing affordable, high-quality fitness facilities. PureGym gyms are generally open 24/7, and they offer a variety of fitness options, including cardio machines, weightlifting equipment, and a range of classes from yoga to high-intensity interval training (HIIT). It is part of the “no-frills” culture in fitness that really started to make prominence in the mid-2000s, providing an alternative to luxury health clubs like David Lloyd and…