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Mastering Project Success with the 40–30–20–10 Principle

Alexander Weekes
3 min readJan 29, 2024

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With innovative projects, success often hinges on a few critical factors. The “Strategic Projects Mastery Playbook” introduces a unique approach, the 40–30–20–10 principle, that demystifies the path to consistent project success.

After working on my 6th or 7th project I started to realise that the majority of what I was doing was very similar. The special thing about this realisation, is that not a single project was in the same country, industry or technology as any of the others. I wondered how much of what I was doing was unique for the project and how much could be codified and replicated for all strategic and innovative projects.

After a while of studying the processes that I was using and decoding the unconscious actions I was doing to be successful, one of my findings was that about 90% of the success of the project, had nothing to do with me or the isolated actions of anyone in my team. In fact, individual brilliance had very little to do the successes we were having at all.

So looking into it further, I discovered and applied the 40–30–20–10 principle and since understanding where my success was coming from, I have been able to save time and effort and reproduce those results, almost automatically.

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Alexander Weekes
Alexander Weekes

Written by Alexander Weekes

Digital Strategy consultant and lecturer helping senior project executives build systems & processes to remove the stress from delivering innovative projects.

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