How to Develop a Product People Actually Want to Buy

So, you have an idea for a product, and you want to start building it. You have no doubt that this is the product to change lives — but does it matter that there’s no tangible research to back this up? I mean, it is the best product in the world after all.

Alex Weekes is a Digital Product Manager, Associate Lecturer, and Startup Consultant working with some of the world's most innovative startups and technologies.

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