Build it and They Will Come — The Best Way to Fail

The term ‘build it and they will come’ was adapted as a mantra from the 1989 Kevin Costner film, Field of Dreams. Costner’s character is falling upon hard times and rushes into a business decision which, at the last minute, pays off. He ignores all advice and doesn’t stop to question things at any point on his journey — he goes with his gut instinct and it works.