With the world advancing quicker than many of us can keep up, it’s imperative that when in preparation for your pitch, you take into consideration a few factors to ensure you portray yourself and your product or service idea in the best way possible.

Pitching in itself can be a hard feat. I have worked with many from ideation to investment, sailing through the highs and the lows of excitement, stress, nerves, and relief. It’s a magically daunting process, but one that would be done 1000x over. …


There may be that point in your life when you wake up and think;

“I hate what I do for my job and I know I can do something more meaningful and for myself.”

You might be there now, or you may always love what you do (lucky you).

But when you feel you’re really ready to take that next step and be the boss yourself, you have to have the idea. …


One of the most interesting aspects of my work as a startup consultant is that every business that I come across is distinctly different from the last.

Many areas of work are able to boast that “no two days are the same”, but what makes the work that I’m engaged in so special is the connection between the work that the founder is carrying out and the founder’s own story.

Whether it’s through professional pain points or personal experience, each founder has a story that leads them to make a bet. A bet based on two beliefs:

The first one…


It’s the start of a new year, and for many, this means a new shift in focus for their business. Maybe 2020 was the year you focused on growth, product viability, or market — but now you feel ready to start looking for investment.

There are two questions to ask yourself here:

The first, is how do you find an investor to fund your startup? The second, do you really have everything in place to begin your journey to finding an investor?

I’ve come across many startup founders who believe themselves and their business to be ready for funding, right…


Actively seeking investment is notoriously hard as a startup. The time for investment comes at different points in everyone’s journey, however, it pays to be preparing yourself for this time from the get-go.

Many entrepreneurs are under the false belief that the only critical factor when finding investors, is the product. That’s what they care about, that’s what will be ‘on the shelves’, so surely, that’s what matters?

Of course, your product is important. Without a viable product, there is not ROI. …


The thought experiment of Schrödinger’s Cat, is regularly used as an example to prove the validity of something’s existence. The Austrian physicist, Schrödinger, claimed that hypothetically if a cat were to be placed inside an opaque box alongside a poisonous gas that would ultimately kill it, the cat is neither alive nor dead until the box is opened and one can view it.

Although Schrödinger intended to use his cat scenario to explain quantum mechanics, we continue to apply this theory throughout life and work. Very often we assume an outcome before having facts and evidence to prove it one…


As a product manager, it seems natural that my emphasis is on how companies can, and should, productise to get the most from their business.

When we think of product-based companies, you’re likely to be thinking of tangible, in-hand products, rather than software or apps. However, this is the reality of the direction that ‘products’ are going in.

As we continue to advance in technology, there’s little use denying that service companies keen to move forward, still need a tech product behind them. …


If you have an innovative tech startup idea, it’s easy to start comparing yourself to top tech founders in the world. Admittedly, an IBM study found that 33% of the S&P 500 CEOs’ undergraduate degrees are in engineering. Meanwhile, business administration degrees is a third of that number.

Does that mean you should give up and let a more technical person come up with your idea in their own time?

Absolutely not.

Among the Jeff Bezos and Bill Gates of the world, there are also plenty of internationally successful tech companies that were not created by technical founders: Airbnb, Tinder…


It’s completely natural to doubt yourself as the founder of a startup. No matter your age or background and experience, it’s a daunting challenge you’re facing, and when you start out alone, every decision comes down to you. It’s a level of self-trust that very few ever have, or will, experience.

As you begin your journey and more people start to become involved, the level of responsibility only adds to this fear. …


One of the hardest decisions to make as a founder or entrepreneur-to-be, is whether your product idea is viable. Founding a startup takes time, money and dedication. The short-term payoff is minuscule, but long-term, it could change your life.

For this reason, it’s not something anyone should jump to lightly. But how do you know if you should pursue your product idea, or leave it as simply that, an idea?

Identify the Competition

You can take the phrase ‘keep your friends close and enemies closer’ pretty literally here. One of the most important places to start is to check out who you’re up…

Alexander Weekes

Alex Weekes is a Digital Product Manager, Associate Lecturer, and Startup Consultant working with some of the world's most innovative startups and technologies.

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